ADS

ADS

Background

Attitude Dance Studio (ADS), specialising in the instruction of the Latin dance form commonly known as Salsa, Cha Cha, Bachata, Merengue, Kizomba, Brazilian Samba, Gaffiera etc, is fully owned and managed Güpson Pierre. He has significant global experience, of over a decades, in various dance forms including Ballet, Ballet Jazz and Latin Dance such as Salsa, Mambo, Rhumba, Cha Cha Cha, Casino Rueda, Bachata and Samba Exotic Dance. With Degrees in: Latin Dance History; Dance & Physical Education; and Dance Technique, Güpson is one of Singapore’s highest qualified professionals in this industry.

Since its founding in December 1998, ADS has established itself as a leading dance school in South East Asia, known and regarded for its QUALITY of instruction, dedication and professionalism of teaching staff. With an initial enrolment of only 30 students in 1999, ADS currently has several hundred students participating in classes across all levels of proficiency in Salsa, Cha Cha Cha, Bachata, Casino Rueda, Body Movement, Exotic Dance, Belly Dance, Bollywood Dance.

Objectives

o To raise awareness of Attitude Dance Studio, the only dance school in Singapore specialising in Salsa training and
instruction from day ONE.
o To position Attitude Dance Studio as a premier Salsa dance school in Singapore and had form MOST of Salsa
Instructors from all other Schools in Singapore from close or from far including some in Malaysia and Australia!
o To position Güpson Pierre as a renowned dancer, performer, creative director and instructor and all other Instructors at
Attitude Dance Studio.
o To position Güpson Pierre as one of the highest qualified dance professionals in Salsa in Singapore and Overseas.
o To generate business-building opportunities.
o To position Salseros With Attitude as specialist dance troupe, with unmatched international experience.
o To position Attitude Dance Studio Student Dance Team called Salsa With Attitude as the specialist dance troupe, with
unmatched regional experience in Singapore and now international experience as well

Positioning

Attitude Dance Studio is one of the leading Latin dance school in South East Asia and the First school in Singapore specialising in Salsa training and instruction. It is managed and fully owned by Güpson Pierre, internationally renowned dancers, performer, Creative Director and Managers.

Key Messages

ADS = Attitude Dance Studio
o Attitude Dance Studio is one of the leading Latin dance school in South East Asia
o Attitude Dance Studio is Singapore’s first professional dance school specialising in Salsa (Latin Dance), Ballet Jazz and
The ONE who started Salsa CBL Style, Bachata, Kizomba and Exotic Dance instruction in Singapore.
o Attitude Dance Studio sets the standards in professional Salsa training and instruction.
o Attitude Dance Studio is the FIRST dance studio to represent Singapore in international Salsa Congresses.
o Bringing Salsa to the people and the people to Salsa.
o Güpson Pierre is the FIRST The first Salsa Instructor base in Asia to be Honored at The West Coast Salsa
Congress in Los Angeles California 24th May 2008 for his contribution to the Salsa Scene in Singapore and Asia.

Salseros With Attitude

o Salseros With Attitude is the performing arm of Attitude Dance Studio for international event.
o Salseros With Attitude is the first Salsa dance troupe to represent Singapore overseas and the first was at The West
Coast Salsa Congress in May 2000.
o With over Fourteen years of experience in the local, regional and international dance performances scene, Salseros
With Attitude is the leading Latin Dance troupe in Singapore.

Salsa With Attitude (Attitude Dance Studio Student Team)

o Salsa With Attitude is the performing arm of Attitude Dance Studio for local an regional event since 2005.
o Salsa With Attitude is the first Salsa dance troupe in Singapore whom perform in the region known as the Student Team
of Attitude Dance Studio.
o With years of experience in the local, regional scene Salsa With Attitude stand as one of the leading Salsa Dance troupe
in Singapore and SEA and Now They just went Internationally, with the First appearance at the Sydney Salsa Congress 31st August 2009.

Boilerplate

About Attitude Dance Studio
Founded in 1998 by internationally renowned dancer, performer, and creative director Güpson Pierre, Attitude Dance Studio is Singapore’s first dance school specialising in Salsa, Salsa Casino Rueda, Cha Cha Cha, Bachata, Samba, Kizomba, Exotic dance, plus Belly Dance, Bollywood dance and Ballet Jazz instruction. With over a thousand students, Attitude Dance Studio sets the standards in professional Salsa training and instruction. With two performance teams Attitude Dance Studio can be reached through the World.

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